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Targeting the Audience with Video (Van Damme/Volvo) * Marketing Momentum w/Charles & Deborah

Social Web Cafe TV  Episode #1.23
Targeting the Audience with Video (Van Damme/Volvo) * Marketing Momentum w/Charles & Deborah

What is it that makes people click on a video? Are you thinking about this before you plan your video and video marketing efforts? In particular, are you thinking about this when planning your production? Volvo obviously put a lot of thought (and surely money!) into their recent, virally successful Van Damme commercial. Charles and Deborah talk about that in this episode of Marketing Momentum and chat about what works and can be applied to your business and marketing needs.

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The Future is Video Traffic * Marketing Momentum w/Charles & Deborah

Social Web Cafe TV  Episode #1.22
The Future is Video Traffic * Marketing Momentum w/Charles & Deborah

What will be our primary source of traffic in the coming months, according to the stats? Listen as Charles and Deborah discuss video, video options and review the Michael Port YouTube Channel as well as another look at Video Creators.

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Related Video:  MM 1.4 * Two Examples * Marketing Momentum
Podcast Version:  MM 1.22 * The Future is Video Traffic * Marketing Momentum * Social Web Cafe TV
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Tim Schmoyer, Marie Forleo, Stanford YouTubes * Marketing Momentum w/Charles & Deborah

Social Web Cafe TV  Episode #1.21
Tim Schmoyer, Marie Forleo, Stanford YouTubes * Marketing Momentum w/Charles & Deborah

Today marks the first day of the YouTube commentaries. Charles and Deborah start with Stanford, Marie Forleo, and Tim Schmoyer (Video Creators). Also, Deborah gives hints on backdrops and whiteboard effects, as well as logo ideas for your videos.

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Related Video:  YouTube & Wirecasting * Marketing Momentum w/Charles & Deborah
Podcast Version:  MM 1.21 * YouTube Channels (Schmoyer, Forleo, Stanford) * Marketing Momentum
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Trading Business for Passion * Marketing Momentum w/Charles & Deborah

Social Web Cafe TV  Episode #1.20
Trading Business for Passion * Marketing Momentum w/Charles & Deborah

Charles shares his thought process and insights on trading in a lucrative business model for his true passion. Hear how he walked through his decision-making process.

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Podcast Version:  MM 1.20 * Trading Business for Passion * Marketing Momentum
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PubCon Las Vegas 2013 & SEO * Marketing Momentum w/Charles & Deborah

Social Web Cafe TV  Episode #1.19
PubCon Las Vegas 2013 & SEO * Marketing Momentum w/Charles & Deborah

Exciting things happened at PubCon Las Vegas 2013, including Matt Cutts’ brilliant PR move and SEO news and focus on quality. Listen as Deborah shares highlights and Charles shares SEO thoughts. It’s Vegas - Can’t help be but a surge of excitement, eh?

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It’s Our Show * Marketing Momentum w/Charles & Deborah

Social Web Cafe TV  Episode #1.18
It’s Our Show * Marketing Momentum w/Charles & Deborah

We are fascinated with reality TV shows, as well as the access that services like YouTube, Vimeo, Vine, and Instagram provide to us. The combination of desire, access, and the joy of seeing ourselves on screen propels us toward our own show(s), whether it is our own reality TV via iPhone, or our Music show, or whatever our creative minds lead us to present to our audience.

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Who’s Responsible For Conversions? * Marketing Momentum w/Charles & Deborah

Social Web Cafe TV  Episode #1.17
Who’s Responsible For Conversions? * Marketing Momentum w/Charles & Deborah
Who handles conversions? You are a business and you hire a consultant to promote your business. You probably expect sales. Do you expect the consultant to be responsible for ensuring those conversions? As a consultant, are you task oriented and as long as you deliver a project well done, your work is also done? Obviously, business and consultant benefit when there are sales, but who is responsible for those conversions and how is that defined? Charles and Deborah discuss these challenges....Read more...
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Local & Niche Marketing * Marketing Momentum w/Charles & Deborah

Social Web Cafe TV  Episode #1.16
Local & Niche Marketing * Marketing Momentum w/Charles & Deborah

There are challenges that face all of us, and today Charles and Deborah talk about those marketing challenges facing local and niche marketing. Charles shares some of his insights in fitting into both of those categories, with his business model.

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