Social Web Cafe TV  Episode #1.23

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Social Web Cafe Podcast

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Targeting the Audience with Video (Van Damme/Volvo) * Marketing Momentum w/Charles & Deborah

What is it that makes people click on a video? Are you thinking about this before you plan your video and video marketing efforts? In particular, are you thinking about this when planning your production? Volvo obviously put a lot of thought (and surely money!) into their recent, virally successful Van Damme commercial. Charles and Deborah talk about that in this episode of Marketing Momentum and chat about what works and can be applied to your business and marketing needs.

About the author: Deborah is an experienced (and talented) videographer recommended by the legendary Corey Rudl and other industry pioneering greats. Come experience it for yourself and also, download the “Boost Your Energy” ebook (absolutely free!).

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  • Jenny Dec 3, 2013 @ 13:04

    I have never been great at doing video. I feel so in the spotlight.

    • Lisa Dec 4, 2013 @ 5:23

      I’m with you. I always feel so strange.

  • Shauna S Dec 3, 2013 @ 13:43

    I enjoy learning tips about video marketing. I’ve been watching a lot of youtube lately and seeing how my favorite channels interact. It’s a lot of fun.

  • Dawn Lopez Dec 3, 2013 @ 13:52

    Thanks for another great video! I am so video shy, I need to learn more and figure out how to make them! I am missing out!

  • Helene Cohen Bludman Dec 3, 2013 @ 14:13

    I don’t think I’m ready for video, but I’m learning more about it. I know for marketing it’s essential.

  • Heather M Dec 3, 2013 @ 15:14

    Interesting watch. Thank you for sharing. 🙂

  • Danielle Dec 3, 2013 @ 15:55

    I have yet to create any videos for my site – but it is on the to-do list! I will bookmark this, thank you 🙂

  • Jessica Harlow Dec 3, 2013 @ 16:42

    Vlogging and video marketing is getting bigger and bigger! I really need to start becoming more comfortable for this inevitable deluge of technology! lol

  • Pam Dec 3, 2013 @ 17:50

    I have done a few videos, but they are not my forte. With video marketing growing, I should really think about doing more of them.

  • Shannah Dec 3, 2013 @ 18:17

    Videos are definitely becoming increasingly popular these days.

  • Vonnie Dec 3, 2013 @ 18:27

    Currently, I have not done any videos. Would love to have the confidence to be able to step out in the spotlight!

  • Amy Desrosiers Dec 3, 2013 @ 18:29

    My husband and I only have 22 You Tube Videos. You can really tell which products he passionately talked about on video. The others he cared less about are boring! I need to work on your tips.

  • brett Dec 3, 2013 @ 18:32

    i’ve been trying to do more videos. i feel like my voice sounds like minnie mouse and worry it may deter people

  • trisha Dec 3, 2013 @ 18:41

    Video is def one of the things that eludes me. I have seen so much meanness online on videos that Im afraid to do them often!


  • Mama to 5 BLessings Dec 3, 2013 @ 18:41

    videos are at the top of my list for my blog next year – that is a whole new journey I would love to know about!

  • Liz Dec 3, 2013 @ 19:55

    If I think about being on video, it’s awkward. If I just speak like I’m talking to a friend, it’s natural. Weird how your mind gets control of you like that.

  • Danielle Dec 3, 2013 @ 20:10

    I have not stepped in front of the camera. Yet. I have a LOT to learn.

  • Janeane Davis Dec 3, 2013 @ 20:35

    I would like to add more videos to my online magazine. I have added a few and it was an easy and enjoyable process.

  • Dawn Dec 3, 2013 @ 21:27

    I haven’t done many videos but I really appreciate your advice and tips.

  • Mommy2Jam Dec 3, 2013 @ 22:54

    I am still new to all of this video stuff. I don’t know if I am ready for this stuff.

  • katherine Dec 4, 2013 @ 1:46

    Thanks for such a great video, again!

  • Mary Dec 4, 2013 @ 2:11

    I have dabbled in video but still feel uncomfortable. But I know it is something I need to do more of.

  • Jennifer B Dec 4, 2013 @ 2:58

    I still need to put videos on my blog! It’s a great idea!

  • Debbie Denny Dec 4, 2013 @ 9:16

    I do not do a lot of videos but should start thinking about it.

  • Virginia Dec 4, 2013 @ 10:33

    Videos are definitely not my strong suit!