Have you defined your unique selling proposition? Have you defined your target audience? Is it a fit for what your audience is looking for in your product or service? Is it a fit for what you offer? Charles and Deborah talk it out loud, using Hangout Queen as an example of a reposition of the unique selling proposition.
Unique Selling Proposition * Marketing Momentum w/Charles & Deborah
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Related Video: MM 1.6 * Talents To Main Street * Marketing Momentum
Podcast Version: MM 1.7 * Unique Selling Proposition * Marketing Momentum
Here are some of the resources/people mentioned in the web show/podcast (some of these are affiliate links):
- 00:47: Brian Sacks: Webinar compliments of GainMindShare.com
- 01:56: Brian Sacks.
- 04:34: Pick your niche.
- 06:28: Jack Canfield sharing the wealth with "Chicken Soup for the Baseball Fan’s Soul."
- 07:37: Steve Harison’s "National Publicity Summit."
- 11:43: HangoutQueen.com case study example.
- 18:50: Charles implements Deborah’s HangoutQueen.com Checklists (free), for her “setup call” idea.
- 25:40: Malcolm Gladwell's "Outliers."
- 26:00: Cal Newport's "So Good They Can’t Ignore You."
- Music by Deborah E (yes, one and the same as Deborah in the show), of deborah.info.
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