Have you defined your unique selling proposition? Have you defined your target audience? Is it a fit for what your audience is looking for in your product or service? Is it a fit for what you offer? Charles and Deborah talk it out loud, using Hangout Queen as an example of a reposition of the unique selling proposition.
Here are some of the resources/people mentioned in the web show/podcast (some of these are affiliate links):
00:47: Brian Sacks: Webinar compliments of GainMindShare.com
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