Exciting things happened at PubCon Las Vegas 2013, including Matt Cutts’ brilliant PR move and SEO news and focus on quality. Listen as Deborah shares highlights and Charles shares SEO thoughts. It’s Vegas – Can’t help be but a surge of excitement, eh?

We are fascinated with reality TV shows, as well as the access that services like YouTube, Vimeo, Vine, and Instagram provide to us. The combination of desire, access, and the joy of seeing ourselves on screen propels us toward our own show(s), whether it is our own reality TV via iPhone, or our Music show, or whatever our creative minds lead us to present to our audience.

Who handles conversions? You are a business and you hire a consultant to promote your business. You probably expect sales. Do you expect the consultant to be responsible for ensuring those conversions? As a consultant, are you task oriented and as long as you deliver a project well done, your work is also done? Obviously, business and consultant benefit when there are sales, but who is responsible for those conversions and how is that defined? Charles and Deborah discuss these challenges.

There are challenges that face all of us, and today Charles and Deborah talk about those marketing challenges facing local and niche marketing. Charles shares some of his insights in fitting into both of those categories, with his business model.